In 1986, José Manuel Reche founded Alquiauto with a clear vision: to give Granada a local, approachable and thoroughly reliable vehicle rental service. Four decades on, the company not only celebrates its 40th anniversary as the longest-established rental business in the province, but also as one of the most modern, innovative and up to date with the times.
Being a pioneer isn’t just about dates — it’s about mindset. Alquiauto opened its doors in Granada well ahead of the arrival of the major national and international operators. From the very beginning, the company understood the mobility needs of both the people of Granada and its visitors, setting a standard of quality and personal attention that multinational chains simply cannot replicate.
A generational handover: tradition and modernity, side by side
Today, Alquiauto is proudly led by its second family generation. This handover has kept the founding values — honesty, transparency, hard work and commitment to the local community — firmly intact, while combining them with a thorough digital transformation and a constantly renewed fleet.
The result is a company with deep roots that looks to the future without hesitation: the experience of knowing every corner of Granada, paired with some of the most modern booking systems in the industry.
Four decades of gratitude and local commitment
Reaching 40 years in today’s market is a milestone very few companies achieve.
This anniversary is, above all, a tribute and a heartfelt thank you to the thousands of corporate clients, freelancers, tourists and families who have trusted Alquiauto with their journeys and projects over these four decades.
True to its motto, Alquiauto proves that a company can be the most experienced in the sector and, at the same time, the freshest, most agile and modern. Granada moves with Alquiauto — yesterday, today and always.
Here’s to the next 40 years!